A social media expert will lead a one-day master class on how to use Facebook to grow the church. The class is followed by 3 months of subject matter coaching and accountability for the participants.
In this Master Class you’ll learn:
+ the Facebook advertising conversion funnel and where church goals fit
+ translating your goals into digital KPIs
+ Facebook terms and acronyms and what the most important ones mean
+ Facebook advertising platform mechanics
+ what are pixels and why you need them
+ Platform targeting options
+ how to structure your campaigns for success
+ Facebook creative options and how to tie your ads back to your goals
+ How to report on your progress and optimize for performance
